Improving the organic traffic of your website can prove to be a challenging task but not if you apply the right strategies. Correct SEO strategies can make sure that your hard work eventually pays off. The best thing about search engine traffic is that it is targeted, relevant. and offers consistent visits. Organic traffic has better conversion rates for most websites than the traffic from other sources like social media. So, let us discuss some ways that can help you drive organic traffic to your site.
- You will need to identify the good and the bad links of your website
The backlinks have been an essential component of SEO for the past years. And, although rumors say that their value will decrease in time to come, its importance as a ranking factor is to remain in the future, as confirmed by some Googlers. If you want to compete with authoritative websites in your industry, you need to start earning or building quality backlinks. Otherwise, you may drive traffic from Google, but you will never make to the big leagues.
- Disclaim and remove bad backlinks
A simple way to improve the ranking of your website in Google is to get rid of the bad backlinks. Even the most popular and trusted websites have bad backlinks. But, removing them is essential. If a website has too many bad backlinks improving its ranking and getting organic traffic will be harder. Having too many of low quality backlinks may even get you penalized by Google.
- Blog about your problems and user’s questions
You are bound to get a lot of questions from your existing or potential clients if you have an online business. Write detailed articles that cover the concerns and questions of your users. This is because people type the same questions on Google and it would be great if your website came first in the search results catering to the issues. This is an excellent way to drive organic traffic to your website.
- Do research on keywords and create a database about them
This is a very important process for SEO. It will inform you of the exact phrases that people use whilst searching on Google. You should check the most popular keywords before writing a new post for your blog.
- Create quality content regularly
This is king. You will naturally magnetize social media shares and backlinks also improving the UX design on your website. There is a lot of competition, so you need to make your content stand out if you want to succeed.
Although you may be able to carry out some or all of these tasks yourself, there are more complex steps and methods for which you may need. SEO optimization is a very deep field and for optimal results it is best to hire a professional.